Some of the best ideas for recruiting new agents come from masterminds with agents at the top of their game. From those masterminds came these recruiting best practices.
- Send gift cards to the agents whose offers did not get selected when there are multiple offers on a listing.
- Give closing gifts to agents.
- Send a handwritten card to the other agent they close a transaction with, even when they may not have been a pleasure to work with.
- Host quarterly or bi-annual book club for other real estate agents.
- Teach at the local board or local real estate school.
- Host a quarterly real estate agent happy hour on the last Thursday of each month, at the same restaurant, so that everyone knows when and where.
- Host a class once a quarter and invite agents from every company to come for free.
- Call agents to congratulate them when they list and sell homes in their farm area—everyone loves recognition!
- Send a monthly newsletter to a database of real estate agents that provides useful tips and two pieces of local information.
- During the weekend, drive around with a handful of “Open House Survival Packages” in the car and stop in and give them to the agents holding the open houses. The packages include a bottle of water, a candy bar, and a container of mints.
- Get a Broker’s License (or Managing Broker’s License depending on your state) to show that you have great understanding of real estate.