Prospecting Ideas

Powerful Prospecting Ideas

Discover and implement powerful prospecting ideas from successful mega-agents to supercharge your leads and close deals successfully!

In the fast-paced world of real estate, the ability to generate quality leads is the cornerstone of success. Whether you’re a seasoned pro or just starting out in the industry, the art of prospecting remains a vital skill. This blog post is your ultimate guide to a curated list of powerful prospecting ideas that can revolutionize your approach to lead generation.

Inside, we’ll delve into a treasure trove of innovative and proven strategies designed to not only boost your leads but also enhance your ability to close deals. From harnessing the potential of social media platforms to mastering the art of networking and nurturing client relationships, these prospecting ideas will equip you with the tools and knowledge needed to thrive in the competitive real estate landscape.

Pick some and get started

  1. Open Houses
  2. Floor Duty
  3. Door Knocking
  4. Pop-by’s (individuals & businesses)
  5. Direct Mail
  6. Newsletters
  7. E-Newsletter
  8. Phone Calls
  9. Face-to-Face Meetings & Appointments
  10. Handwritten Notes
  11. FSBO’S
  12. Expired’s & Withdrawn’s
  13. Client Appreciation Party
  14. Volunteer
  15. Networking Events
  16. Coach your Kid’s Soccer Team, etc.
  17. Annual Updates (CMA’s)
  18. Circle Prospecting (5×5’s)
  19. Meetings w/Human Resource Directors
  20. Relocation Opportunities / Tours
  21. Print Advertising (newspaper or magazines)
  22. Social Media – Pulling & Pushing Information
  23. Blogging
  24. Hand out Business Cards
  25. Email Drip Campaigns
  26. 8×8 Campaigns
  27. REO / HUD / Bank Listings
  28. Attend the Public Trustee Sale
  29. Send notes to homes “for rent” as possible listings
  30. Trade Shows / Home Shows
  31. Host an Informational Seminar / Talk
  32. Network with Affiliate Providers (CPA’s, attorneys, insurance agent)
  33. Put your name-tag / logo-wear on and go somewhere where there are people to talk to
  34. Preview Properties (know the inventory) – Leave your business card for the Seller
  35. Work Short Sales and Pre-Foreclosure Properties
  36. Enroll in a Class or a new Hobby to meet people
  37. Join a book club
  38. Target renters (non-owner occupied)
  39. Mail home anniversary cards
  40. Send letters to absentee owners to check up on their property (take photos) & do a CMA
  41. Write an informational article for the newspaper
  42. Bus benches, grocery carts, and billboards
  43. Create and hand out a personal brochure
  44. Radio campaigns – See if you can be a guest on a talk show
  45. Attend a “meet-up” (
  46. Give your vendors your business cards to hand out
  47. Learn a new part of this business (commercial, vacant land, new construction)
  48. Look for referral opportunities with other agents in attendance & share business leads
  49. Interview people you want to meet to broaden your sphere of influence
  50. Go to charity events and meet new people
  51. Mail sports cards / calendars
  52. Do a drawing to capture names
  53. Create and maintain your website profile
  54. Create a customized website
  55. Capture and follow up with internet leads
  56. Host a networking group yourself (lunch for eight concept)
  57. Maintain your mailing list – always look for who you can legitimately add to your list
  58. Farm a neighborhood
  59. Work out of state referrals
  60. Take care of your current clients – ask them for referrals
  61. MySite (automated search program through MLS) for everyone
  62. Schedule a public speaking opportunity at a service club
  63. Adopt a school – take them treats and pop by’s, volunteer
  64. Prospect in laundromats – -usually tenants are “hanging out” there
  65. Wedding announcements – are they interested in buying a home?
  66. Baby announcements
  67. Work with attorney’s to prospect for divorce and estate transactions
  68. Send holiday cards
  69. Get a wrap or magnetic sign for your car (mobile advertisement)
  70. Create videos – use to highlight the area or yourself
  71. Host a house-warming party for your clients – get their friends names for your database
  72. Give your business card to your waitress when you eat out (tip well)
  73. Work with retirees or down-sizers (investment advisor / assisted living facilities)
  74. Pay for the person behind you at the drive through – give them your card
  75. Sponsor something and ask if you can attend or have a table at the event
  76. Visit with marriage counselors – perhaps they have clients who can’t reconcile
  77. Make a float and participate in the 4th of July or Christmas parade
  78. Host an educational / information session (i.e. redecorating tips, landscaping ideas, etc.)
  79. Walk a neighborhood and put up door hangers
  80. Send out a time change postcard
  81. Send a Just Listed postcard to a move up neighborhood
  82. Facebook ads
  83. Target a niche – condo buyers, horse property, veterans, 1st time home buyers, etc.
  84. Hand out notepads or other “swag” at a large open air event
  85. Ask for referrals
  86. Gather testimonials & send to your clients
  87. Ask a “busy” agent if you can put your rider on one of their signs or advertising their listings
  88. Buyer “needs” – send postcard to the area asking for listings
  89. Call out-of-area listing agents and see if they would like some showing help for a referral fee
  90. Send “Just Sold’s” postcard (multiple homes) to an area to solicit listings
  91. Get names from the Chamber and send an relocation guide
  92. Work garage sales (they’re cleaning up, do they want to move?)
  93. Purchase tickets to an event & offer to your clients
  94. Host a tour of homes (multiple open houses)
  95. Teach a class on buying rental property with a property management company
  96. Target kiddie-condo investors
  97. Call capture programs (800 numbers)
  98. Craigslist leads
  99. Talk to car dealers – people qualifying to buy a car may also qualify to buy a home
  100. Contact HOA management companies for potential leads
  101. Visit with new construction representatives – sometimes they don’t want to take listings
  102. Courts could be a place to prospect – evictions, probate, divorce, tax liens, etc.
  103. Partner with a local business and send a coupon to your sphere of influence
  104. Put up information on bulletin boards at coffee shops or grocery stores
  105. Talk to your newspaper or postal carriers about vacant homes
  106. Work in a coffee shop and put up a tent card that you’ll buy customers a cup of coffee
  107. Meet other Realtors at classes or conventions and ask for their referrals
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