In the fast-paced world of real estate, the ability to generate quality leads is the cornerstone of success. Whether you’re a seasoned pro or just starting out in the industry, the art of prospecting remains a vital skill. This blog post is your ultimate guide to a curated list of powerful prospecting ideas that can revolutionize your approach to lead generation.
Inside, we’ll delve into a treasure trove of innovative and proven strategies designed to not only boost your leads but also enhance your ability to close deals. From harnessing the potential of social media platforms to mastering the art of networking and nurturing client relationships, these prospecting ideas will equip you with the tools and knowledge needed to thrive in the competitive real estate landscape.
Pick some and get started
- Open Houses
- Floor Duty
- Door Knocking
- Pop-by’s (individuals & businesses)
- Direct Mail
- Newsletters
- E-Newsletter
- Phone Calls
- Face-to-Face Meetings & Appointments
- Handwritten Notes
- FSBO’S
- Expired’s & Withdrawn’s
- Client Appreciation Party
- Volunteer
- Networking Events
- Coach your Kid’s Soccer Team, etc.
- Annual Updates (CMA’s)
- Circle Prospecting (5×5’s)
- Meetings w/Human Resource Directors
- Relocation Opportunities / Tours
- Print Advertising (newspaper or magazines)
- Social Media – Pulling & Pushing Information
- Blogging
- Hand out Business Cards
- Email Drip Campaigns
- 8×8 Campaigns
- REO / HUD / Bank Listings
- Attend the Public Trustee Sale
- Send notes to homes “for rent” as possible listings
- Trade Shows / Home Shows
- Host an Informational Seminar / Talk
- Network with Affiliate Providers (CPA’s, attorneys, insurance agent)
- Put your name-tag / logo-wear on and go somewhere where there are people to talk to
- Preview Properties (know the inventory) – Leave your business card for the Seller
- Work Short Sales and Pre-Foreclosure Properties
- Enroll in a Class or a new Hobby to meet people
- Join a book club
- Target renters (non-owner occupied)
- Mail home anniversary cards
- Send letters to absentee owners to check up on their property (take photos) & do a CMA
- Write an informational article for the newspaper
- Bus benches, grocery carts, and billboards
- Create and hand out a personal brochure
- Radio campaigns – See if you can be a guest on a talk show
- Attend a “meet-up” (meetup.com)
- Give your vendors your business cards to hand out
- Learn a new part of this business (commercial, vacant land, new construction)
- Look for referral opportunities with other agents in attendance & share business leads
- Interview people you want to meet to broaden your sphere of influence
- Go to charity events and meet new people
- Mail sports cards / calendars
- Do a drawing to capture names
- Create and maintain your website profile
- Create a customized website
- Capture and follow up with internet leads
- Host a networking group yourself (lunch for eight concept)
- Maintain your mailing list – always look for who you can legitimately add to your list
- Farm a neighborhood
- Work out of state referrals
- Take care of your current clients – ask them for referrals
- MySite (automated search program through MLS) for everyone
- Schedule a public speaking opportunity at a service club
- Adopt a school – take them treats and pop by’s, volunteer
- Prospect in laundromats – -usually tenants are “hanging out” there
- Wedding announcements – are they interested in buying a home?
- Baby announcements
- Work with attorney’s to prospect for divorce and estate transactions
- Send holiday cards
- Get a wrap or magnetic sign for your car (mobile advertisement)
- Create videos – use to highlight the area or yourself
- Host a house-warming party for your clients – get their friends names for your database
- Give your business card to your waitress when you eat out (tip well)
- Work with retirees or down-sizers (investment advisor / assisted living facilities)
- Pay for the person behind you at the drive through – give them your card
- Sponsor something and ask if you can attend or have a table at the event
- Visit with marriage counselors – perhaps they have clients who can’t reconcile
- Make a float and participate in the 4th of July or Christmas parade
- Host an educational / information session (i.e. redecorating tips, landscaping ideas, etc.)
- Walk a neighborhood and put up door hangers
- Send out a time change postcard
- Send a Just Listed postcard to a move up neighborhood
- Facebook ads
- Target a niche – condo buyers, horse property, veterans, 1st time home buyers, etc.
- Hand out notepads or other “swag” at a large open air event
- Ask for referrals
- Gather testimonials & send to your clients
- Ask a “busy” agent if you can put your rider on one of their signs or advertising their listings
- Buyer “needs” – send postcard to the area asking for listings
- Call out-of-area listing agents and see if they would like some showing help for a referral fee
- Send “Just Sold’s” postcard (multiple homes) to an area to solicit listings
- Get names from the Chamber and send an relocation guide
- Work garage sales (they’re cleaning up, do they want to move?)
- Purchase tickets to an event & offer to your clients
- Host a tour of homes (multiple open houses)
- Teach a class on buying rental property with a property management company
- Target kiddie-condo investors
- Call capture programs (800 numbers)
- Craigslist leads
- Talk to car dealers – people qualifying to buy a car may also qualify to buy a home
- Contact HOA management companies for potential leads
- Visit with new construction representatives – sometimes they don’t want to take listings
- Courts could be a place to prospect – evictions, probate, divorce, tax liens, etc.
- Partner with a local business and send a coupon to your sphere of influence
- Put up information on bulletin boards at coffee shops or grocery stores
- Talk to your newspaper or postal carriers about vacant homes
- Work in a coffee shop and put up a tent card that you’ll buy customers a cup of coffee
- Meet other Realtors at classes or conventions and ask for their referrals
