Diversity, Equity and Inclusion

At KW, we celebrate our differences. We believe that diversity, equity, and inclusion are a key part of our belief system.

Keller Williams Champions Diversity, Equity, Inclusion to Change the Industry.

The future of homeownership is becoming increasingly diverse, and we must actively meet the changing needs of today’s consumers. By prioritizing diversity, equity, and inclusion in our business, we not only ensure professional growth and success but also empower the communities we live and serve.

At Keller Williams, we actively celebrate our differences. We firmly believe that everyone has the right to be their authentic selves, live their true lives, and pursue the opportunities they have always believed in. Our mission is to create an empowering community where everyone belongs, and anyone can thrive.

Train to Build a Thriving Business

We offer an array of diversity, equity and inclusion training opportunities to help you build a thriving business.

The Color of Real Estate

The Color of Real Estate takes an in-depth look at the history of practices and policies that have contributed to today’s homeownership gap. You’ll learn how to create a lasting impact in society and in your real estate business by implementing diverse business strategies that ensure fair housing for all. Walk away with a better understanding of the importance of our role as REALTORS.

Unconscious Bias in Real Estate

“Unconscious Bias” delves into how the brain unconsciously produces bias and how these unconscious biases impact your business.

You’ll learn how to become more aware of your behaviors, empowering you to be more intentional about your actions.

Agent of Distinction – KW Diversity Certification

Developed by Keller Williams with renowned leaders of inclusion, Keller Williams’ diversity certification, Agent of Distinction, covers a breadth of topics on diversity and inclusion to help you meet the needs and expectations of the modern client. The online, self-paced certification provides you with the resources and tools you need to attract a diverse client base and create a strong, sustainable business.


Join an affinity group at Keller Williams! Affinity groups connect people with similar backgrounds, experiences, and interests, offering a place for social inclusion, belonging, and business growth. Agents at Keller Williams create and run these groups, ensuring they cater to the needs of their fellow agents. Affinity groups provide historically marginalized communities with specific resources, training, and conversations that may not be as prevalent among other demographics. Keller Williams welcomes everyone, and there is a home for each individual here.

The Social Equity Task Force

In 2020, Gary Keller, executive chairman, and co-founder of Keller Williams, took the initiative to create the social equity task force. The task force aimed to present actionable recommendations to eliminate any racial disparity within our company, our industry, and take a leading role in fostering equitable communities where we operate.

To form the task force, each region nominated a social equity ambassador, while each market center appointed an ALC member as the social equity committee chair. Following months of self-examination, curiosity, and dialogue, Keller Williams leadership recognized that to truly embody our claimed values, our core culture must actively and unwaveringly promote inclusive, diverse, and equitable business practices.

In September 2020, the Keller Williams International Associate Leadership Council (IALC), responsible for ensuring Keller Williams remains a “By Agents, For Agents” organization through continuous associate and leadership involvement, voted unanimously to amend KW’s Belief System (WI4C2TES) by including “Equity: opportunities for all.”

The social equity task force maintains its dedication to education and training, forging community partnerships, increasing leadership opportunities, and fostering wealth-building in Black and historically marginalized communities.

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