As a real estate agent, mastering the art of marketing is essential to thriving in an ultra-competitive industry. Whether you’re just starting out or looking to expand your reach, having a robust marketing strategy can make all the difference. But sometimes we just run out of ideas, right? In this blog post, we’ve curated an innovative list of over 100 marketing ideas you may not have thought of.
From digital tactics like social media campaigns and email newsletters to traditional methods such as networking events and direct mail, these strategies are designed to help you attract clients, build your brand, and ultimately, grow your business. Explore these diverse approaches and discover how each can play a pivotal role in elevating your presence and success in your local real estate market.
What should you do?
- Wear your name badge everywhere
- Carry a SOLD sign in your bag / hand at all times
- Just Listed postcards
- Just Sold postcards
- Coming Soon sign
- Open Houses
- Hosting Open Houses for FSBOs
- Cold calling
- FSBOs
- Expireds
- Magnets on your car
- Workout T-Shirt Advertising YOUR hashtag / website
- Mailers
- Farming Attorneys
- Farming Financial Planners
- Farming CPAs
- Call your SOI (Friends, Family, Past Clients)
- Newsletters (Online/Paper)
- Hold first time homebuyer workshops (online / in-person)
- Attend networking events
- Throw your client’s house warming parties
- Do something special for your client when you open escrow, then publicize it
- Use SlyBroadcast to keep in touch with SOI
- Use SlyBroadcast to follow up with leads
- Write personal notes
- Yard sales
- Street sweeping Signs
- Paper shredding events
- Door knock for canned goods
- Door knock with community awareness
- Community events
- Podcast
- Hashtag branding
- Monthly drawings – gift certificates (Starbucks, Massage, Mani/Pedi, Maid Service)
- Facebook ads
- YouTube channel
- Facebook LIVE
- Facebook groups
- Testimonial business cards
- Testimonial trade show signs for open houses
- Testimonial videos
- Testimonial website
- Write an e-book or make a PDF download
- Email drip campaign
- Text marketing
- Birthday cards / calls
- Holiday cards
- Potluck parties
- Baking parties
- Sponsor a dog trainer for a group of friends / clients
- Send out testimonial post cards
- Do something special when you close – a closing dinner, a nicer gift
- Have a move-in Party (tell them you’ll have food / drinks for them on move-in day)
- Door knock your client’s new neighbors to introduce them to your clients
- SOI Happy Hour / Bowling / Karaoke / Dancing
- Coloring contest for your friends / family / clients / prospects / farm / strangers kids
- Get on page 1 of Google with SEO
- Blog about real estate
- Blog about non-real estate
- Give out an about me DVD with video testimonials
- Hand out testimonials on your open house flyers
- Boost a testimonial on Facebook
- Door hangers
- Ask to write for a local newspaper about an expertise
- Post your listing manually on syndication sites
- Post ads on Craigslist
- Use cardboard cut outs: Facebook / Instagram
- Create a professional video for your farm
- Use SnapChat to market yourself and your listings
- Use Instagram Stories to market yourself and your listings
- Use Facebook Stories to market yourself and your listings
- Give away branded grocery bags
- Use Next Door
- Send-out Cards
- Answer client questions with video
- Pay for great photography and make sure you have permanent rights to use of the photos
- Virtual tours
- Lead capture pages
- Animated videos
- Offer to write for local magazines
- Make co-marketing videos with local businesses
- Revamp your website
- BIG open houses
- Big open house signs
- Make yourself as a contact in your phone with phone, email, websites
- Homeaversary cards
- Valentines day cards
- July 4th BBQ / Pool Party
- Rent out a movie theater for a new movie
- Use re-tartgeting widgets
- Monthly email marketing
- Drop flyers
- Team schedule magnets (High School / College / Pro)
- Calendars
- Note pads
- Build websites for other business – with the agreement that you get to advertise on there.
- Deliver a personally-branded magazine to your database
- Search for ‘CMA’ in text messages, emails, and on social media
- Talk to potential clients about pre-listing their home and offer incentives
- Reach out to landowners
- Engage in conversation with distressed homeowners
- Listen to saved voicemails for leads
- Look at your CMA Cloud and go back years
- Kick-start a listings challenge
- Read up on how to gain your footing in the new homes industry
- Publish one ‘I have a buyer’ post
- Tap into the Keller Williams global agent-to-agent referral network
- Host virtual seminars
- Host virtual client events to reconnect with sellers in your sphere
- Leverage automation tools like SmartPlans to stay top of mind
- Proactively engage with local media outlets to become the go-to market source
- Run high-converting Facebook ads through campaigns targeting move-up buyers
- Reach out to absentee owners. Landlords may be experiencing rental fatigue, heirs may be challenged with what to do with their inherited property, or short-term vacation-rental owners may no longer have the appetite to keep up with their property; you won’t know until you ask.
