What is Keller Cloud
The Keller Cloud is a powerful suite of tools that work in harmony to deliver smarter business solutions for agents and smoother experiences for customers. Powered by AI and machine learning, this leading edge ecosystem prioritizes your goals, lead generation, and data to create a go-to-market plan that truly delivers.
How and why was it created?
Watch the remaining chapters of the Vision Speech here.
In his Vision Speech at the 2018 Keller Williams Family Reunion, Gary Keller explained how real estate wasn’t just headed into one of it’s cyclical market shifts, but rather what he referred to as the fourth industrial revolution. The disconnected disparate systems that have defined real estate for decades would be forced into a new digital space where A.I. fed by big data would change the business forever.
He opined that in order for real estate agents to compete in tomorrow’s real estate environment at a high level that they would need to be able to master key proficiencies:
Controlling Data
Controlling our data is of critical importance because if we don’t own the data, we don’t own the insights. And soon, whoever does own the insights will know more than all of their competitors. And whoever owns the insights wins the game. Keller Williams owns the largest real estate related data store (big data) on the planet simply because they track everything about every transaction from their almost 200,000 worldwide associates. When we apply A.I. and machine learning to that dataset, they provide our agents with a significant competitive advantage through the insights they deliver.
Managers advocating for their brokerages often use the term ‘cloud brokerage,’ but the reality is that every significant real estate brokerage worldwide has operated ‘in the cloud’ for many years. Working remotely and online is not a new concept.
Visionary leaders drive true technological innovation by constructing their ecosystems, rather than depending on ‘bolt-on’ technology that is either licensed or acquired and then assembled piece by piece. It’s this mindset that led Keller Williams to develop Keller Cloud and Command in house to create a world class experience for our associates and their clients.
“Everything we do is about reaching the consumer. If our innovation engine allows us to build anything we want in 90 days, that means there is a race any time a disrupter comes into the market. Be confident that as these disruptors come to take your market share, you have the largest, strongest platform behind you pivoting. In order to be successful, they would have to get more market share than you and your 180,000+ fellow agents have combined in less than 90 days. This is our greatest strength.”
Josh Team, President of Keller Williams Realty
Digitally Enhanced
Real Estate is a relationship business. It’s for exactly this reason that we believe that associates should physically based, but digitally enhanced. Many clients still want to visit their agents in brick and mortar buildings, but those same agents MUST be willing to accept and adjust to meeting and communicating online. The Tech Enabled Agents of the future must arm themselves with the insights that our data provides so they can provide the more curated experiences that our clients are demanding.
Disruption
By taking charge of our data, leveraging insights, and harnessing the connected tools within Keller Cloud and Command, we empower our associates to forge unprecedented connections. This newfound capability enables our associates to disrupt the industry through data sharing and by enabling the delivery of personalized consumer experiences that fortify their businesses and keep competitors at bay.
