Powerful websites included
All Keller Williams associates are provided with consumer facing agent websites giving them the tools needed to promote their businesses and start generating leads. And since associate websites are directly connected to Command, just as with the consumer app, associates are able to monitor their clients movements across the site in order to provide a seamless experience.
A clear focus
When researching what the best performing real estate websites provide, Keller Williams looked at popular real estate portals like Zillow, Trulia, Refin and Realtor.com as well as some of the best performing MLS public search websites. What they found was that consumers visiting real estate portals almost unanimously reported listing searches as their top reason for visiting. So Keller Williams put search front and center and made it the sole focus of associate websites.
Associates come along for the ride
What makes Keller Williams websites so powerful as that our associates come along for the ride. Once a visitor registers on the site, their information is automatically logged into the Command dashboard, a notification is sent to the associate, and every move they make on the website gets logged. This allows our Associates to understand what their visitors are looking for (insights) and custom tailor their experience to meet their unique needs. The associate and the website visitor are working in tandem creating a powerful, dynamic relationship.
But not all visitors will immediately respond when we follow up, and here’s where Command shines. Associates can place their new contacts on action plans and drip campaigns so they don’t fall through the cracks of the lead funnel. And Keller Williams associates across the globe have built a robust library of action plans and drip campaigns that you can simply copy and modify for your own use – no need to reinvent the wheel.
Associates have the ability to modify their websites, customizing them to their personal preferences and branding, adding custom pages and landing pages as well as links to their social profiles. You can also create custom landing pages for individual listings, neighborhoods and search profiles with specific criteria. This is how we custom tailor a unique experience for each of our clients.
One more thing…
Coming in late 2023, Keller Williams is rolling out Version 2 of their powerful agent websites to associates, promising greater customization, tighter integration with Command, a greater level of listing and community detail, and one of the most requested features… a new blogging platform. Check out the teaser trailer below for a glimpse of the future!